Privacy Policy

November 16, 2025

Red Crane Wellness values your privacy and is committed to protecting your personal and health information. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or use our services, and what we will and will not do with the information we collect. Our Policy has been designed to ensure compliance with HIPAA (Health Insurance Portability and Accountability Act) regulations and to exceed existing privacy standards for healthcare providers.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time Red Crane Wellness decides to make use of any personally identifiable information on file, in a manner vastly different from that which was stated when this information was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.

This Policy applies to Red Crane Wellness, and it governs any and all data collection and usage by us. Through the use of https://redcranewellness.com/, you are therefore consenting to the data collection procedures expressed in this Policy.

Please note that this Policy does not govern the collection and use of information by companies that Red Crane Wellness does not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review its privacy policy before providing the site with information.

HIPAA COMPLIANCE AND PROTECTED HEALTH INFORMATION

Red Crane Wellness is a HIPAA-covered entity and complies with all applicable HIPAA Privacy and Security Rules. We are committed to protecting your Protected Health Information (PHI) and will only use and disclose your health information as permitted or required by law.

Your Protected Health Information includes:

• Information in your medical records
• Conversations about your care or treatment
• Information about you in our health information systems
• Billing and payment information related to your healthcare

HOW WE MAY USE AND DISCLOSE YOUR HEALTH INFORMATION

Treatment: We may use and disclose your health information to provide, coordinate, or manage your healthcare and related services. This may include communication with other healthcare providers regarding your treatment.

Payment: We may use and disclose your health information to bill and collect payment for services provided. This may include providing information to your insurance company or creating superbills for insurance reimbursement.

Healthcare Operations: We may use and disclose your health information for our healthcare operations, including quality assessment, staff training, and business planning.

Appointment Reminders: We may contact you to remind you of scheduled appointments via phone, email, or text message.

Required by Law: We may use or disclose your health information when required to do so by federal, state, or local law.

Public Health Activities: We may disclose your health information to public health authorities for purposes such as preventing or controlling disease, injury, or disability.

YOUR RIGHTS REGARDING YOUR HEALTH INFORMATION

You have the following rights regarding your Protected Health Information:

Right to Inspect and Copy: You have the right to inspect and obtain a copy of your health information.

Right to Amend: You have the right to request that we amend your health information if you believe it is incorrect or incomplete.

Right to an Accounting of Disclosures: You have the right to request an accounting of certain disclosures of your health information.

Right to Request Restrictions: You have the right to request restrictions on certain uses and disclosures of your health information.

Right to Request Confidential Communications: You have the right to request that we communicate with you about your health information by alternative means or at alternative locations.

Right to a Paper Copy of This Notice: You have the right to obtain a paper copy of this privacy policy upon request.

WEBSITE INFORMATION COLLECTION

Specifically, this Policy will inform you of the following:

• What personally identifiable information is collected from you through our website
• Why we collect personally identifiable information and the legal basis for such collection
• How we use the collected information and with whom it may be shared
• What choices are available to you regarding the use of your data
• The security procedures in place to protect the misuse of your information

INFORMATION WE COLLECT

It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we reserve the right not to register you as a user or provide you with any products or services.

When you schedule an appointment or use our services, we may collect:

• Name, address, phone number, and email address
• Date of birth and gender
• Health insurance information (if applicable)
• Medical history and health information
• Payment and billing information

In addition, Red Crane Wellness may collect non-personal anonymous demographic information, such as the type of browser you are using, IP address, or type of operating system, which will assist us in providing and maintaining superior quality service.

WHY WE COLLECT INFORMATION AND FOR HOW LONG

We are collecting your data for several reasons:

• To provide you with acupuncture and Traditional Chinese Medicine services
• To fulfill our legitimate interest in improving our services and patient care
• To communicate with you about appointments, treatment plans, and billing
• To comply with legal and regulatory requirements, including HIPAA
• To customize our website according to your online behavior and personal preferences

Protected Health Information will be retained in accordance with federal and state laws, typically for a minimum of seven (7) years from the date of last treatment or longer as required by law.

Other data collected through our website will be stored for no longer than necessary, based on the criteria outlined in applicable privacy laws and healthcare regulations.

USE OF INFORMATION COLLECTED

Red Crane Wellness does not now, nor will it in the future, sell, rent or lease any patient information or customer lists to any third parties.

Red Crane Wellness may collect and make use of personal information to assist in the operation of our website and to ensure delivery of the healthcare services you need and request.

We may use your contact information to:

• Send appointment reminders and confirmations
• Communicate about your treatment and care
• Provide billing statements and payment information
• Send general practice updates and health information when you have consented to receive such communications

DISCLOSURE OF INFORMATION

Red Crane Wellness may use or disclose the information provided by you under the following circumstances:

• As necessary to provide healthcare services you have requested
• As required or permitted under HIPAA regulations
• As required by law, or in response to a subpoena, court order, or legal process
• To business associates who have agreed to keep the information confidential and comply with HIPAA regulations
• In other ways described in this Policy or to which you have otherwise consented
• As necessary to enforce our Terms of Service
• As necessary to maintain, safeguard and preserve all the rights and property of Red Crane Wellness

We will not use or disclose your health information for marketing purposes without your written authorization.

SMS TERMS AND CONDITIONS

Upon opting in for messaging, you agree to receive messages from Red Crane Wellness regarding appointment reminders, confirmations, and general practice communications. You can opt out by replying “STOP” or request more information by replying “HELP.” Message frequency may vary, and message and data rates may apply.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. If you need assistance or have questions about our SMS service, please reply with “HELP” to any SMS message you receive, or contact us at (423) 702-3000.

NON-MARKETING PURPOSES

Red Crane Wellness greatly respects your privacy. We maintain and reserve the right to contact you if needed for non-marketing purposes such as appointment reminders, treatment follow-ups, account issues, billing matters, and changes in Red Crane Wellness services. In certain circumstances, we may use our website or other public means to post a notice.

CHILDREN UNDER THE AGE OF 13

Red Crane Wellness’s website is not directed to, and does not knowingly collect personal identifiable information from, children under the age of thirteen (13) without parental consent. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database, or that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

When treating minors, we comply with all applicable state laws regarding parental consent and access to medical records.

UNSUBSCRIBE OR OPT-OUT

All users and visitors to our website have the option to discontinue receiving non-essential communications from us by way of phone, email or text message. To unsubscribe, please call us at (423) 702-3000 or send an email through our contact form requesting to unsubscribe. Please note that you cannot opt out of receiving essential communications related to your healthcare, appointments, or billing.

Red Crane Wellness will continue to adhere to this Policy with respect to any personal information previously collected.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites. Red Crane Wellness does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected by our website.

NOTICE TO EUROPEAN UNION USERS

Red Crane Wellness’s operations are located in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) and sent to the United States. By providing personal information to us, you are consenting to its storage and use as described in this Policy.

SECURITY

Red Crane Wellness takes extensive precautions to protect your information in compliance with HIPAA Security Rule requirements. When you submit sensitive information via the website, your information is protected both online and offline.

We implement appropriate technical, physical, and administrative safeguards to protect your Protected Health Information, including:

• Encryption of data transmitted over the internet (SSL/HTTPS)
• Secure storage of electronic health records
• Access controls limiting who can view your information
• Employee training on HIPAA compliance and privacy practices
• Regular security assessments and updates

Only employees who need the information to perform a specific job (such as providing treatment, billing, or customer service) are granted access to personally identifiable information. The computers and servers in which we store personally identifiable information are kept in a secure environment.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. This is all done to prevent any loss, misuse, unauthorized access, disclosure or modification of protected health information under our control.

BREACH NOTIFICATION

In the event of a breach of unsecured Protected Health Information, Red Crane Wellness will notify affected individuals in accordance with HIPAA Breach Notification Rule requirements.

ACCEPTANCE OF TERMS

By using this website or receiving services from Red Crane Wellness, you are hereby accepting the terms and conditions stipulated within this Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our services. Your continued use of our website or services following the posting of any updates or changes to our terms and conditions shall mean that you agree to and accept such changes.

COMPLAINTS

If you believe your privacy rights have been violated, you may file a complaint with Red Crane Wellness or with the Secretary of the U.S. Department of Health and Human Services. You will not be retaliated against for filing a complaint.

HOW TO CONTACT US

If you have any questions or concerns regarding this Privacy Policy, your rights under HIPAA, or wish to exercise any of your rights regarding your Protected Health Information, please contact us:

Red Crane Wellness
6150 Shallowford Rd Suite 102
Chattanooga, TN 37421
Phone: (423) 702-3000
Website: https://redcranewellness.com/contact/

PRIVACY POLICY DISCLOSURES

HIPAA DISCLOSURE

This Privacy Policy incorporates the requirements of the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule. For a complete Notice of Privacy Practices as required by HIPAA, please request a copy at our office or download it from our website.

GDPR DISCLOSURE

If you are accessing our services from the European Union, please be aware that your personal information may be transferred to, stored, and processed in the United States. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy.

COPPA COMPLIANCE DISCLOSURE

This Privacy Policy presumes that our website is not directed at children under the age of 13 and does not knowingly collect personal identifiable information from them without parental consent. When providing healthcare services to minors, we comply with all applicable state and federal laws regarding parental consent and minor’s rights to privacy.

Last Updated: November 16, 2025